- January 10, 2021
- 2018
- FAQ
“There isn’t any defined process for carrying out a Social Media Campaign for a Brand. Social Media Marketing isn’t only about the Social Media Channels; it’s about the people available on these channels. So the Social media processes involve decoding the audience insights and developing strategies (tone of platforms, engaging behaviour of the audience, time of media activities, type of contents etc.) for creating a sustained online presence. For some people, the ever-evolving digital landscape is thrilling. It gives them something new to read every morning, something new to do every day and something new to aspire every moment. For others, it’s an unpredictable and painful process that involves more work and fewer results. Social media marketing will prove to be beneficial for you only if your social media Strategies are well planned and understanding your brand and your audience. Developing content doesn’t help much.
The same needs to be channelized at the right time and customized for the right audience. The process, in short, should be:
- Understanding the objective
- Understanding the brand
- Researching the audience
- Content creation
- Content customization
- Channelization
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